Program

MSc. in International Commerce & Digital Marketing

Balazs SIKLOS, Head of MSc. in International Commerce and Digital Marketing

Overview

The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 16 to 18-month master programme taught entirely in English and accredited by the CGE. The programme develops students into future managers taking on business opportunities and facing challenges in today’s contemporary business environment and internet era. Students of the programme establish strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.

Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.

Target

Students and experienced professionals wishing to gain deep knowledge in commerce, marketing and digital marketing. Become a digital savvy equipped with the expertise and skills necessary to excel in today’s emerging business environment and digital world.

Strengths

  • Taught in English: international students from various backgrounds.
  • Pragmatic programme: Real world commercial and digital marketing missions.
  • Practical training: Master digital tools as webpage design, Google Analytics, SEO, and social media management.
  • Preparation of future managers: An executive internship to hone your managerial skills and gain professional experience.

Admission

Admission Requirements for International Students

  • A bachelor degree
  • Proficiency in English (Official TOEFL score of 550 at least, or IELTS 6.0)

  • Semester 1
    Business Core Modules

    • Marketing Fundamentals
    • International Strategic Marketing
    • Designing and Managing Marketing Research Projects
    • Sales Techniques
    • Marketing Communications & Media Management
    • Business Law
    • Web Site Development
    • Digital Marketing
    • Digital Tools
    • ICDM Project 1

    Managerial & Communication Skills

    • Cultural Diversity (Integration Week)
    • Writing and presentation skills
    • Français FLE
    • Managerial Accounting
    • Mastering Data in Excel

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners
    • Career Days
  • Semester 2
    Business Core Modules

    • Negociation Skills
    • International Business and Geopolitics
    • Cross-Cultural Marketing
    • Data Analysis
    • International Commerce
    • Contract Law
    • Advanced Digital Marketing
    • Social Media & Community Management
    • Web Analytics
    • ICDM Project 2
    Managerial & Communication Skills

    • Thesis Methodology
    • Information systems for managers
    • Français FLE
    • Strategic Management

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners (PMI)/conferences
    • Career Days
  • Semester 3

    Professional Mission & Thesis

    • Internship Thesis
    • Internship Oral Defense
    • Internship Company Assesment
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