[CALL FOR PAPERS] 3rd Research Day on Marketing and Territories (JRMT)

November

2024

The 3rd edition of the Research Day on Marketing and Territories will take place on Thursday, November 28th at ESC Clermont Business School. This event, organized by the CleRMa research laboratory, will focus on the theme “Impact of Artificial Intelligence on Marketing Practices and Territories.”

The impact of artificial intelligence (AI) on marketing and its interaction with territories is a rapidly growing research area (Mariani, Perez-Vega, & Wirtz, 2022). AI is reshaping marketing strategies, transforming customer experiences, and altering territorial dynamics. Understanding its uses and limitations helps address challenges for stakeholders (Cloarec, Macé, & Pauwels, 2023).

In this context, the 3rd edition of the Research Day on Marketing and Territories aims to explore these transformations and discuss the opportunities and challenges presented by AI for marketing practices and its implications for territories.

We encourage submissions covering various sectors such as healthcare, tourism, and agri-food industries.

Learn more about the call

SCIENTIFIC COMMITTEE:

Stéphane Bourliataux-Lajoinie | Full Professor, CNAM
Emna Chérif | Full Professor, University of Rouen Normandie
Pauline De Pechpeyrou | Full Professor, University Paris-Est Créteil
Sihem Dekhili | Professor, Research Director, ESSCA School of Management
Alex Deslee | Associate Professor, University of Lille
Mbaye Fall Diallo | Full Professor, University of Lille
Joseph Kaswengi | Full Professor HDR, University of Orléans
Mathieu Kacha | Associate Professor, University of Lorraine
Jean-François Lemoine | Full Professor, University Paris 1 Panthéon-Sorbonne and ESSCA School of Management
Christine Lambey-Checchin | Full Professor, University Clermont Auvergne
Charlotte Lécuyer | Associate Professor, University Clermont Auvergne
Gaëlle Pantin-Sohier | Full Professor, University of Angers
Sandrine Prom Tep | Full Professor, University of Quebec at Montreal (UQAM)
Arnaud Rivière | Full Professor, University of Tours
Régine Vanheems | Full Professor, University Jean Moulin
Cédrine Zumbo-Lebrument | Associate Professor, ESC Clermont BS

Organizing Institutions:

Did you know?

ESC Clermont BS is recognized for its Bachelor’s and Master’s programs at the highest level and had over 2,000 students in 2023. It boasts a faculty of about fifty permanent teaching-researchers and relies on a dense network of expert contributors to deliver top-level education directly connected to the business world.

Structured into three departments (“Innovation & Development,” “Finance, Economics, Law, Systems,” and “Humanities, Organization & Management”), the School’s Faculty brings together all professors, both permanent and affiliated, who through their daily actions contribute to cultivating responsible leaders, engaged explorers, and inspiring entrepreneurs ready to tackle the challenges of businesses in the global economy of tomorrow.