A response to strong demand in the new professions linked to the evolution of sports business
The transformation and digitalisation of the economy has shaken up the codes of the sports sector and has given rise to new trades.
From the e-stadium, to “home watching” to “fan experience”, marketing approaches have evolved to meet the new needs of institutions and companies. Technological changes are making it possible to optimise the performance of sportsmen and women, offering new opportunities to equipment manufacturers, creating new needs, requiring a more detailed analysis of data for an ever more optimal follow-up of the sportsman and woman.
This course of study enables passionate sportsmen and women, of good or high level, or professionals preparing for retraining, to carry out a dual sporting and academic project through different programmes and different modalities in order to integrate professionally into this changing sector… and to accompany it through the change.