A Great School of
Management
on a human scale

A response to strong demand in the new professions linked to the evolution of sports business

The transformation and digitalisation of the economy has shaken up the codes of the sports sector and has given rise to new trades.

From the e-stadium, to “home watching” to “fan experience”, marketing approaches have evolved to meet the new needs of institutions and companies. Technological changes are making it possible to optimise the performance of sportsmen and women, offering new opportunities to equipment manufacturers, creating new needs, requiring a more detailed analysis of data for an ever more optimal follow-up of the sportsman and woman. 

This course of study enables passionate sportsmen and women, of good or high level, or professionals preparing for retraining, to carry out a dual sporting and academic project through different programmes and different modalities in order to integrate professionally into this changing sector… and to accompany it through the change. 

A course of study that prepares for the new jobs in mobility

Transforming mobility is one of the great challenges of the 21st century. The world’s population has grown strongly over the last century, leading to an increased need for mobility of goods and people.

The challenge is to combat urban congestion, improve air quality, take care of people’s health and the planet’s resources, offer mobility solutions in peri-urban or low-density areas, and find sustainable economic models – for traditional players as well as those in the new economy and the public sector.

At the end of these training sessions, participants will be able to design sustainable mobility products and services and lead the transformations at work in the many companies involved.

A global approach to today’s retail challenges: marketing strategy, digital strategy, customer relations, business development, BtoB, BtoC…

The increasing digitalisation of tools is having an impact on RETAIL and modifying consumer behaviour in a lasting way. Manufacturers and distributors need managers who are trained to deal with the challenges of tomorrow: cross-disciplinary and trans-disciplinary for a more agile, more responsible and more creative distribution / trade.

The latest addition to the School’s fields of expertise, it is based on the new tools and strategic approaches that have been transforming the retail sector and its professions for several years now. Piloted with the players in the sector, it therefore ensures both the acquisition of broad skills and a good dose of creativity to accompany changes in habits and consumption patterns.