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Major

Digital Design Manager
Major of the Master Grande Ecole in MGE3
Also available in apprenticeship
100% French
Download the Master Grande Ecole Brochure
Home Digital Design Manager - Master Grande Ecole Major

Ready to lead the creative transformation of organisations?

Give design a central place in the management world

Are you creative, interested in general culture, applied arts and design ? Why not become a Digital Design Manager ? Your role : to instil a culture of innnovation and creativity in traditional organisations inspired by design and the new digital-related professions.

Faced with the digital transformation of organisations and the demands of an innovative economy, it seems more essential than ever to have the skills to master strategic and technical issues related to digitalization.

Innovative concepts and numerous feedbacks

To give our students a head-start, we will introduce them to the new survey methods used by major brands, particularly in the luxury sector. These surveys combine psychology, sociology and anthropology to detect the next trends in the markets and social trends in a more general sense.

 

Our students are given the opportunity to match their theoretical knowledge with real-life skills from design professionals who are helping companies to evolve and transform their activities, develop new products or projects in a more creative way.

In our specialisation, we defend a philosophy which is to involve craftsmen to give students new skills or at least revitalise territorial craft skills. We therefore welcome screen printers, craftsmen of all kinds, perfumers, gastronomic chefs, etc.

Diego Landivar Head of the major
Digital Design Manager
’’ Created with Sketch.

Makers' workshops for experiential learning

Because we learn by doing, our students will be given access to the technical skills and expertise of professionals and craftsmen to enable them to manage creative projects in companies.

 

Each student will learn to create a brand from A-Z, beginning with the initial research, followed by the creation, the graphic design and production and ending with the design of a point of sale on an Ephemeral Market at the end of term.

French version
French version

3 strong points to remember:

  • Classes with experts from a wide range of creative fields (designers, skilled workers, strategists)
  • An immersive teaching method that favours experimentation.
  • A pedagogical philosophy inspired by crafterisation and design

 

What about tomorrow?

Many marketing professionals can evolve or be inspired by this new focus on design and digitalization : for example, the post of Content Manager or Community Manager and all similar professions linked to product and project management .

This major may also interest students interested in a career in innovation management.

French version
French version

A major proposed in our Master Grande Ecole

Choosing ESC Clermont BS to do a Master’s degree means being able to build your career path à la carte and to train by opting in the first and second year for a series of minors and majors: E-Business Development, Sport Business, Business Intelligence, Startup Culture & Entrepreneurship… The choice of specializations is often the key to a first job and above all a good way to obtain key skills which could be the driving force of your future career.

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The ESC Clermont Business School is a Leading French ‘Grande Ecole’ of Management committed to its surrounding region and connected to the international market. Together with its network of graduates and partners, the ESC Clermont Business School is devoted to accompanying change in an evolving world.

© 2023 ESC Clermont Business School, made by Limpide

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4 boulevard Trudaine
63000 Clermont-Ferrand

+33 (0)4 73 98 24 24

Getting to the campus

Programmes

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Contact

4 boulevard Trudaine
63000 Clermont-Ferrand

+33 (0)4 73 98 24 24

Getting to the campus

Programmes

  • Bachelor
  • Masters
  • MIB/DBA Programs

Information

  • Legal information
© 2023 ESC Clermont Business School, made by Limpide