Overview
Do you wish to give an international dimension to your career project and open yourself up to other cultures? The Master in International Business at ESC Clermont Business School, allows you to adopt an international vision of business and develop expertise in a management field.
This program in AI and Data Management offers students an in-depth understanding of AI Management, Big Data Analytics, and the implications of AI on a company’s digital strategy.
Some course highlights:
You will learn about the development of big data, machine learning methods, and applications of big data in marketing, finance, and accounting. Further emphasis is put on automated trading and market microstructures.
- Artificial Intelligence Management
You will find the answer to the question of how AI will redefine Management. Managers at all levels will have to adapt to the world of smart machines, and manage the company accordingly. You will learn how AI will affect business and organizations, and discover the looming threats to business.
- Big Data, Data Science and Machine Learning: Implications for Digital Strategy
The advent of the digital age has triggered huge changes in society, and companies cannot make strategic decisions in the new competitive environment without the support of data analysis techniques. You will gain knowledge in the basics of Big Data and how to identify strategic data needs, as well as what methods are used to collect, process and analyse data.
Finally, you will see how to implement and refine an enterprise digital strategy, including how to put a data strategy into practice, how to create an enterprise data culture, and how to review and adapt the needs of the enterprise as well as the data strategy.
You will meet many personalities from a variety of backgrounds through lectures, visits to multinational companies and an international seminar, a source of personal and professional enrichment.
