A sector to grasp the stakes of a sector in transformation
Tomorrow’s retailing will be nothing like today’s.
The latest addition to the School’s fields of expertise, our “Retail” programme is based on the new tools and strategic approaches that have been transforming the mass distribution sector and its professions for several years now. Piloted with and for the leaders of mass distribution, manufacturers and advertisers, it ensures both the acquisition of broad skills and a good dose of creativity to accompany changes in habits and consumption patterns.
The various modules offered in our programmes offer a wide range of opportunities: retail manager, marketing product manager, brand management, consumer insight, research manager, data consumer, sustainable innovation manager, inbound marketer, in charge of immersive experiences at the point of sale (UX), category manager, merchandiser, customer management manager (CRM), marketing manager or key account. They also prepare our students for the challenges of tomorrow: alternative commerce, fair trade, ideation and creativity in the service of innovation at the point of sale, agility…
A very “learning by doing” oriented course
Within the School, in general, and even more strongly within the Retail sector, the emphasis is placed on experimentation thanks to visits and practical cases proposed by all the partners in the sector. In this way, students can discover the ways of working of the different brands in the retail sector (food or specialist retail) and compare their theoretical knowledge with the reality in the field.