Retail

A sector to grasp the stakes of a sector in transformation

Tomorrow’s retailing will be nothing like today’s.

The latest addition to the School’s fields of expertise, our “Retail” programme is based on the new tools and strategic approaches that have been transforming the mass distribution sector and its professions for several years now. Piloted with and for the leaders of mass distribution, manufacturers and advertisers, it ensures both the acquisition of broad skills and a good dose of creativity to accompany changes in habits and consumption patterns.

The various modules offered in our programmes offer a wide range of opportunities: retail manager, marketing product manager, brand management, consumer insight, research manager, data consumer, sustainable innovation manager, inbound marketer, in charge of immersive experiences at the point of sale (UX), category manager, merchandiser, customer management manager (CRM), marketing manager or key account. They also prepare our students for the challenges of tomorrow: alternative commerce, fair trade, ideation and creativity in the service of innovation at the point of sale, agility…

A very “learning by doing” oriented course

Within the School, in general, and even more strongly within the Retail sector, the emphasis is placed on experimentation thanks to visits and practical cases proposed by all the partners in the sector. In this way, students can discover the ways of working of the different brands in the retail sector (food or specialist retail) and compare their theoretical knowledge with the reality in the field.

Being able to follow the work-linked training gives students a definite advantage, as they capitalise on real field experience, which makes them very operational.

At the same time, more than half of our lecturers are professional retail experts whose courses focus on real case studies.

Cédrine Zumbo-Lebrument Teacher-researcher in marketing and
head of the retail sector

A sector marked by highlights and practical applications:

A Retail Tour organised each year to discover the behind-the-scenes of the major brands and to get a first-hand look at the challenges of omnicanality today and tomorrow.
A Challenge to test the theoretical contributions and confront them with a concrete case.
A Business Game allowing students to think, rethink and adapt their strategies and decisions in a competitive environment “as in real life”.
Real-life case studies on the creation of new products or the management of a shelf in the retail sector.

THE MARKERS OF THE RETAIL SECTOR

Modules that evolve

Courses co-constructed with partners in the sector.

Professional experience

Several possible internships and periods in companies for a progressive professionalisation.

Numerous experiments

Practical cases and repeated contacts with major retailers.

A "living" pedagogy

Meetings and highlights to develop students' curiosity and encourage networking.

A sector of excellence to train the retailers of tomorrow

Manufacturers and distributors need managers who are trained to deal with tomorrow’s challenges. Follow our transversal and transdisciplinary courses to become the actors of a more agile, more responsible and more creative distribution.