MSc. in International Commerce & Digital Marketing
Balazs SIKLOS, Head of MSc. in International Commerce & Digital Marketing
Overview
The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 16 to 18-month master programme taught entirely in English and accredited by the CGE. The programme develops students into future managers taking on business opportunities and facing challenges in today’s contemporary business environment and internet era. Students of the programme establish strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.
Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.
Students and experienced professionals wishing to gain deep knowledge in commerce, marketing and digital marketing. Become a digital savvy equipped with the expertise and skills necessary to excel in today’s emerging business environment and digital world.
Strengths
Taught in English: international students from various backgrounds.
Pragmatic programme: Real world commercial and digital marketing missions.
Practical training: Master digital tools as webpage design, Google Analytics, SEO, and social media management.
Preparation of future managers: An executive internship to hone your managerial skills and gain professional experience.
Admission
Admission Requirements for International Students
A 4-year Bachelor degree or Validated Master 1
Proficiency in English (Official TOEFL score of 550 at least or equivalent : IELTS (6,0), TOEFL IBT, Cambridge English, TOEIC (750))
Eligible candidates will be invited to an automated video interview aiming to evaluate their academic profile, motivation and linguistic skills.
The master programme in International Commerce & Digital Marketing blends international students coming from various backgrounds and with different experiences creating a truly diverse atmosphere.
Students will work on real world commercial projects and digital marketing missions designed in collaboration with local and international partner companies allowing them to obtain the managerial skills and explore the usage of digital tools for brand management and customer management through the different media channels.
Lectures
Lectures are given by:
High-level experts with unique professional experience in multinationals and SMEs including business managers from various backgrounds, fields and industries.
Faculty professors acknowledged as leaders in their fields of study.
You will obtain general management skills, as well as an understanding of internationalization strategies and export methodology, marketing and sales techniques and digital marketing tools.
Dual-degree
Students can obtain a dual-degree MSc. in International Business from Nottingham Trent University in UK or M.A in International Marketingand Sales from Aalen University in Germany by spending one semester in the partner university.
What is it like to study in Clermont-Ferrand?
Internship and Thesis
Each student of the MSc. in International Commerce & Digital Marketing will complete an internship or a job placement of a minimum of 4 months in France, Europe or any other location abroad.
The internship is a great opportunity for students to acquire professional experience in the fields of commerce, sales and digital marketing. It also allows graduates to bring the acquired knowledge into practice and gain practical experience.
Each student is individually supervised by a designated advisor and completes a professional thesis, followed by an oral defense and company assessment.
Admission Requirements for International students:
A 4-year Bachelor degree or Validated Master 1
Proficiency in English (Official TOEFL score of 550 at least or equivalent : IELTS (6,0), TOEFL IBT, Cambridge English, TOEIC (750))
Application procedure:
All applications are to be submitted online on the school’s website.
Eligible candidates will be invited to an automated video interview aiming to evaluate their academic profile, motivation and linguistic skills.
Payment of deposit: Those who pay the deposit before the beginning of March receive a 5% reduction on the tuition fees.
Confirmation of enrollment: Those who pay the deposit within the two weeks following acceptance and till the end of June as a maximum receive a 5% reduction on the tuition fees.
Full payment of the tuition fees before start of the programme: 5% reduction on the tuition fees.
The first two scholarship schemes are non-cumulative. The full payment of the tuition fees discount is cumulative with either the first or second early bird scholarship.
Scholarships by ESC Clermont Foundation:
There are various financing options available to both French and international students. Students of the Master programme will be able to apply for a scholarship granted by ESC Clermont after starting the programme. The scholarship applications will be processed by a school committee and a decision will be reached based on academic achievements and social backgrounds.
Scholarships to go abroad:
Erasmus+ scholarship: It is a scholarship granted by the consortia of higher education institutions to students who do their internship in Europe or who obtain the dual-degree from our partner university in Germany.
Conseil Régional scholarhsip: It is a scholarship offered by the Auvergne-Rhône-Alpes region to help students finance their stay abroad. It is open to students doing their internships outside France or those who will study in one of our two partner universities in Europe.
Flexible payment plans
There are also flexible payment plans available allowign students to settle the tuition fees through multiple payments.
Career opportunities:
On International Commerce Side
Export Manager
Sales / Commercial Manager
International Commercial Manager
On Marketing and Sales Side
Product Manager
Social Media Manager
International Marketing Manager
Companies that welcomed our students:
Danone
Valeo
Siemens
Adidas
Nestlé
Michelin
Testimonials
Most of our teachers are, in fact, professionals who come to teach us how it works in their everyday life jobs, which makes the content of the courses more interesting and interactive.
The MSc. Programme was very interesting and helped me get my internship, thanks to the experience I have gained and the knowledge I have acquired throughout the Programme.
My experience of this MSc. has been a very positive one - the range of subjects taught and their content has been extremely interesting, and I really like the way that all the classes have been very practical and relating to working a business environment.
