Programme

MSc. in International Commerce & Digital Marketing

Balazs SIKLOS, Head of MSc. in International Commerce & Digital Marketing

Overview

Global vision and local awareness

In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.

The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.

Alternance possible pour les étudiants français.

MSc accrédité par la Conférence des Grandes Ecoles

Target

  • Fresh graduates or graduates with little experience
  • Professionals with several years of experience

Strengths

  • Full english taught
  • Putting theory into practice through real world commercial and digital marketing missions
  • Designed in collaboration with local and international partner companies

Admission

  • A 4-year Bachelor degree or Validated Master 1
  • Proficiency in English (Official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)
  • mini 550

More, see “Admission”

  • Semestre 1
    Digital Marketing

    • Marketing Communications & Media Management
    • Designing and Managing Marketing Research Projects
    • Social Media and Community Management
    • Digital Marketing
    • Web Site Development
    • Web Analytics
    • Competitive Pricing
    • DM Project

    Management & Communication Skills

    • Introduction to Business
    • Mastering Data in Excel
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology I

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with Practitioners
  • Semestre 2
    International Commerce & Business

    • International Commerce
    • International Business and Geopolitics
    • International Marketing
    • International Contract Law
    • Cross-Cultural Marketing
    • Sales Techniques
    • Negociation Skills
    • Business Data Analysis
    • Digital Tools
    • “Les Négociales” Challenge
    • IC Project
    Management & Communication Skills

    • Strategic Management
    • Information Systems for Managers
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology II

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners (PMI)/conferences
  • Semestre 3

    Professional Mission & Thesis

    • Master’s Thesis
    • Oral Defense
    • Company Assessment

Testimonials

It is very interesting as most of our teachers are, in fact, professionals who come to teach us how it works in their everyday life jobs, which makes the content of the courses more interactive.
I am currently working as a Product Manager Assistant in a worldwide Pharmaceutical company, where I care for improving and developing new supports, in synergy with Regulatory and Medical areas, for the commercial team

Charlene FANGET - MSc. ICDM

Charlene FANGET - MSc. ICDM
Product Manager Assistant - SANOFI | from France

The MSc. Programme was very interesting and helped me get my internship, thanks to the experience I have gained and the knowledge I have acquired throughout the Programme.

Aigerim SAKTAGANOVA

Aigerim SAKTAGANOVA
Assistant Logistics Manager - Abbott

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