MSc. in International Commerce & Digital Marketing

Balazs SIKLOS, Head of MSc. in International Commerce & Digital Marketing


The Master of Science in International Commerce & Digital Marketing at ESC Clermont in France is a 16 to 18-month master programme taught entirely in English and accredited by the CGE. The programme develops students into future managers taking on business opportunities and facing challenges in today’s contemporary business environment and internet era. Students of the programme establish strong competencies in building marketing strategy and the use of digital marketing tools and sales techniques.

Classes last from October to May, followed by an internship of a minimum of 4 months along with an executive report.


Students and experienced professionals wishing to gain deep knowledge in commerce, marketing and digital marketing. Become a digital savvy equipped with the expertise and skills necessary to excel in today’s emerging business environment and digital world.


  • Taught in English: international students from various backgrounds.
  • Pragmatic programme: Real world commercial and digital marketing missions.
  • Practical training: Master digital tools as webpage design, Google Analytics, SEO, and social media management.
  • Preparation of future managers: An executive internship to hone your managerial skills and gain professional experience.


Admission Requirements for International Students

  • A 4-year Bachelor degree or Validated Master 1
  • Proficiency in English (Official TOEFL score of 550 at least or equivalent  : IELTS (6,0), TOEFL IBT, Cambridge English, TOEIC (750))
  • Eligible candidates will be invited to an automated video interview aiming to evaluate their academic profile, motivation and linguistic skills.

  • Semester 1
    Digital Marketing 

    • Marketing Communications & Media Management
    • Designing and Managing Marketing Research Projects
    • Social Media and Community Management
    • Digital Marketing
    • Web Site Development
    • Web Analytics
    • Competitive Pricing
    • DM Project

    Management & Communication Skills

    • Marketing Fundamentals (catch-up course)
    • Introduction to Business
    • Mastering Data in Excel
    • French Language Classes (or Certification Voltaire)

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners
  • Semester 2
    International Commerce & Business

    • International Commerce
    • International Business and Geopolitics
    • International Marketing
    • International Contract Law
    • Cross-Cultural Marketing
    • Sales Techniques
    • Negociation Skills
    • Business Data Analysis
    • Digital Tools
    • “Les Négociales” Challenge
    • IC Project
    Management & Communication Skills

    • Strategic Management
    • Information Systems for Managers
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology II

    Career Development & Counseling

    • Job Marketing
    • Individual Counseling
    • Meeting with Practitioners
  • Semester 3

    Professional Mission & Thesis

    • Thesis
    • Oral Defense
    • Company Assesment


Most of our teachers are, in fact, professionals who come to teach us how it works in their everyday life jobs, which makes the content of the courses more interesting and interactive.

Charlene FANGET

Charlene FANGET
Product Manager Assistant - SANOFI

The MSc. Programme was very interesting and helped me get my internship, thanks to the experience I have gained and the knowledge I have acquired throughout the Programme.


Assistant Logistics Manager - Abbott

My experience of this MSc. has been a very positive one - the range of subjects taught and their content has been extremely interesting, and I really like the way that all the classes have been very practical and relating to working a business environment.


United Kingdom