Programme

MSc. International Commerce & Digital Marketing

Balazs SIKLOS, Head of MSc. in International Commerce & Digital Marketing

En bref

Global vision and local awareness

In today’s commercial world the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics and should also possess the skills and knowledge to access these markets with digital means.

The ICDM programme not only offers students a unique combination of skills and knowledge in marketing and sales, digitalisation, social media and international commerce but also opportunities to pursue professional projects at various local and multinational companies.

Alternance possible pour les étudiants français.

MSc accrédité par la Conférence des Grandes Ecoles

Pour qui

  • Fresh graduates or graduates with little experience
  • Professionals with several years of experience

Les points forts

  • Full english taught
  • Putting theory into practice through real world commercial and digital marketing missions
  • Designed in collaboration with local and international partner companies

Admission

  • A 4-year Bachelor degree or Validated Master 1
  • Proficiency in English (Official TOEFL score of 550 at least, or TOEIC of 750, or IELTS 6.0)
  • mini 550

More, see « Admission »

  • Semestre 1
    Digital Marketing

    • Marketing Communications & Media Management
    • Designing and Managing Marketing Research Projects
    • Social Media and Community Management
    • Digital Marketing
    • Web Site Development
    • Web Analytics
    • Competitive Pricing
    • DM Project

    Management & Communication Skills

    • Introduction to Business
    • Mastering Data in Excel
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology I

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with Practitioners
  • Semestre 2
    International Commerce & Business

    • International Commerce
    • International Business and Geopolitics
    • International Marketing
    • International Contract Law
    • Cross-Cultural Marketing
    • Sales Techniques
    • Negociation Skills
    • Business Data Analysis
    • Digital Tools
    • “Les Négociales” Challenge
    • IC Project
    Management & Communication Skills

    • Strategic Management
    • Information Systems for Managers
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology II

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners (PMI)/conferences
  • Semestre 3

    Professional Mission & Thesis

    • Master’s Thesis
    • Oral Defense
    • Company Assessment

Témoignages

The MSc. Programme was very interesting and helped me get my internship, thanks to the experience I have gained and the knowledge I have acquired throughout the Programme.

Aigerim SAKTAGANOVA

Aigerim SAKTAGANOVA
Assistant Logistics Manager - Abbott

The fact that this course also involved an internship was a big bonus for me – as this would be an ideal opportunity to work in a company in France, in a business development role.
My experience of this MSc. has been a very positive one – the range of subjects taught and their content has been extremely interesting, and I really like the way that all the classes have been very practical and relating to working a business environment.

Florence ABENDANON

Florence ABENDANON
INGEROP | from UK

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