Programme

MSc. International Commerce & Digital Marketing

Balazs SIKLOS, Head of MSc. in International Commerce & Digital Marketing

En bref

Global vision and local awareness

In the commercial world of the 21st century the skill set that is expected from a professional is much more diverse than it was just a few decades ago. Parallel to embracing globalization, managers need to be aware of local market characteristics more than ever and should also possess of the skills and knowledge to access these markets with digital means.

The ICDM program not only offers students a unique combination of skills and knowledge in marketing and sales, digital and social media and international commerce but also opportunities to pursue professional projects at various companies, ranging from local to multinational.

Programme 100% en anglais, alternance possible pour les étudiants français.

> Top 20 des MSc. – Le Moci 2019 
> MSc accrédité par la Conférence des Grandes Ecoles

Pour qui

  • Etudiants bac + 4 ou en poursuite d’études post-master, à la recherche d’une année professionnalisante et d’une ouverture internationale

Les points forts

  • Alternance possible 12 mois
  • Programme 100 % en anglais au sein d’une promotion multi-culturelle
  • Un programme co-construit avec des partenaires entreprises
  • Des études de cas concrètes sur des thématiques commerciales, digitales et marketing

Admission

  • Accessible à bac + 4 et plus
  • Score TOEFL mini 550

Plus de détails dans la rubrique « Admission »

  • Semestre 1
    Digital Marketing

    • Marketing Communications & Media Management
    • Designing and Managing Marketing Research Projects
    • Social Media and Community Management
    • Digital Marketing
    • Web Site Development
    • Web Analytics
    • Competitive Pricing
    • DM Project

    Management & Communication Skills

    • Marketing Fundamentals (catch-up course)
    • Introduction to Business
    • Mastering Data in Excel
    • French Language Classes (or Certification Voltaire)

    Career Development & Counseling

    • Job Marketing
    • Individual counseling
    • Meeting with practitioners
  • Semestre 2
    International Commerce & Business

    • International Commerce
    • International Business and Geopolitics
    • International Marketing
    • International Contract Law
    • Cross-Cultural Marketing
    • Sales Techniques
    • Negociation Skills
    • Business Data Analysis
    • Digital Tools
    • « Les Négociales » Challenge
    • IC Project
    Management & Communication Skills

    • Strategic Management
    • Information Systems for Managers
    • French Language Classes (or Certification Voltaire)
    • Thesis Methodology II

    Career Development & Counseling

    • Job Marketing
    • Individual Counseling
    • Meeting with Practitioners 
  • Semestre 3

    Professional Mission & Thesis

    • Thesis
    • Oral Defense
    • ICompany Assesment
  • Semestre 3

    Professional Mission & Thesis

    • Master’s Thesis
    • Oral Defense
    • Company Assessment
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